The 99 Rules series is built around one idea: standards outperform motivation every time.

Each book applies the same mindset framework to a different role — the athlete, the parent, and the competitor under pressure. Different audiences. Same foundation. Same rules that hold when the moment matters.

99 Rules Every Athlete Needs to Know
Built for athletes who want consistency when the game speeds up. This book delivers 99 short, direct rules designed to sharpen focus, strengthen belief, and eliminate the mental noise that shows up under pressure. It’s not about hype or emotion — it’s about how you think, respond, and execute when performance actually counts.



99 Rules Every Sports Parent Needs to Know
Written for parents who want to support their athlete without adding pressure, stress, or confusion. This book lays out clear standards for communication, emotional control, and leadership — from the stands, the car ride home, and everything in between. The focus isn’t controlling outcomes. It’s building an environment where confidence can grow.

99 Rules to Be Unshakable Under Fire
Designed for athletes, leaders, and competitors who must perform when excuses don’t matter. These rules are built specifically for pressure — moments where clarity, composure, and execution decide everything. This book is about staying grounded, raising your standard, and delivering when the stakes are highest.